How to add YouTube subscribe button to your site

1. Copy the Embed Code

Simply click “Copy Code” button to copy the code to your clipboard.

2. Open Your Website’s HTML Editor

Log in to your website’s content management system (like WordPress) or open the HTML files of your website in a code editor.

3. Find the Desired Location

Navigate to the page or section where you want to add the subscribe button.

This could be in the footer, sidebar, or any specific page content area where it would be visible to visitors.

4. Paste the Embed Code and save changes

Place your cursor in the desired location within the HTML editor.

Right-click and select “Paste” or press Ctrl+V (Windows) / Cmd+V (Mac) to paste the embed code.

Don’t forget to save the changes in your HTML editor and upload changes to the server.

If using a CMS, make sure to save and publish the updated page.

Where to Place the YouTube Subscribe link or Button for Maximum Visibility and Engagement

Homepage

Place the subscribe button in the header or near the top of your homepage so visitors see it immediately upon landing.

Integrate the button into a prominent hero section alongside a call-to-action or introductory video.

Sidebar

Add the subscribe button to the sidebar to make it appears on multiple pages, providing consistent visibility.

Footer

Include the subscribe button in the footer to make it is accessible from every page, serving as a constant reminder for visitors.

Alternatively, position it near your contact details or social media links for cohesive branding.

About Page

The about page is where visitors learn more about you or your brand. Including the subscribe button here will encourage them to follow your YouTube channel for more updates.

Blog Posts

Place the subscribe button at the end of blog posts to capture the interest of engaged readers who have just consumed your content.

For longer posts, consider embedding the button within the content to break up text and provide multiple opportunities for subscription.

Pop-Ups and Modals

Use exit intent pop-ups that appear when visitors are about to leave the site, prompting them to subscribe before they go.

Implement modals that trigger when a user scrolls down a certain percentage of the page, encouraging engagement.

Videos

Place the subscribe button near embedded videos on your site to catch the attention of viewers already interested in video content.

Include a subscribe link in video descriptions or captions for additional visibility.

Social media (Facebook, Instagram, TikTok, and so on)

Sharing a YouTube subscribe link on other platforms like Instagram can help you grow your YouTube subscriber base by leveraging your audience on other social media services.

Experiment with different placements and use analytics to determine which locations drive the most subscriptions.

How to measure the effectiveness of YouTube subscribe link or button

Regularly check your subscriber count in YouTube Studio under the Analytics tab.

Look at the “Subscribers” report to see how your count changes over time.

Analyze where new subscribers are coming from. Look at the “Subscription Source” report (under Advanced mode) to identify how many subscribers are coming from external links (like your website or social media like Instagram).

Related: Not getting views and subscriptions on YouTube? See 10 possible reasons for low subscriptions on YouTube

Version History

July 2024: Initial version released.